These photographs are product shots for a fictitious fashion item "Yellow Necktie". This items target demographic is aspiring male, young, professional business-types between the ages twenty-two and thirty. The photographs are meant to emphasize Yellow Necktie’s ability to reflect the refine taste, confidence, and sex appeal of the wearer. The campaign slogans that accompany each image are "'Networking'", "You Could Be Anyone, And Still Be A Somebody", and "Here’s To Your Health". {Project}